On March 25, Sage Boggs shocked the twittersphere with his revelation that the brand name Triscuit was a portmanteau of “electricity” and “biscuit.” In a time when seemingly all anyone can talk about is the coronavirus pandemic, Boggs’s thread provided some much-needed levity and excitement. It elicited a statement from Triscuit’s official Twitter account: “We had to go all the way up the ladder but we CAN confirm.” The account even added a lightning bolt to its username and changed its bio to “elecTRIcity biSCUIT.”
But do we really know Boggs is right?
So begins historian Charles Louis Richter’s investigation of the origins of the name of the Triscuit cracker–pushing back against the Twitter linking of the naming to electricity. You may read Richter’s entire Contingent Magazine post here.