Shoppers with Strong Religious Beliefs Spend Less and Make Fewer Impulse Purchases

25 Jul

jul18_23_658540867

Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects non-religious routines like grocery shopping. But using both field and laboratory data, we recently found that grocery spending decreases as religiosity rises. For companies in industries with razor-thin margins, as in the grocery business, responding to these dynamics may help increase the volume on which success depends.

So begins a research report at the Harvard Business Review. You may read the report summary here.

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