At the National Museum of American History, Tory Altman writes the following:
For me, it’s almost hard to imagine a holiday season without Coca-Cola. The adorable polar bear commercials, the penguins romantically sharing a bottle atop a snowy Antarctic drift… New wintry soda advertisements have grown into their own kind of holiday tradition, something Americans watch out for and talk about. But it turns out that Coca-Cola’s influence on the Christmas holiday season, and winter’s influence on the soda brand, runs much deeper than you might first expect.
Read the entire post by Altman here: How Santa brought Coca-Cola in from the cold | National Museum of American History